Quadpack: A ‘naked’ airless packaging for Nuori’s The One

For The One, their lates launch, Danish skincare brand Nuori has combined eight hero skincare ingredients (Niacinamide, Ceramides, Bakuchiol, Hyaluronic Acid, Peptides, Vitamin C, Panthenol, Vitamin E) in a single formula.

In order to protect the formula, Nuori has chosen the Quadpack's Regula Airless bottle and pump in an unadorned PCR version.

The all-natural cream thus benefits from the powerful ability of packaging solution to shield the formula from external contamination, without the need for synthetic preservatives.

Moreover, in line with their commitments as a responsible skincare brand, Nuori selected recyclable materials for the packaging, including 100% recycled PET for the outer bottle and cap, retaining their sea green shade, aesthetically blended with the brand ID.

"We wanted the most sustainable pack with the highest protection," said Nuori Brand Manager Ann-Marie Rønlund Jensen. "As our expert partner, Quadpack always takes us on a journey to navigate the options in terms of innovation and sustainability. With The One, our research and discussions led us to embrace recycled material, complete with its imperfections and colour variations. Airless was a given. The finished pack perfectly fits our mindset of high performance, simple aesthetics and low waste."

The One is an inclusive product designed for everyone with the aim to simplify skincare routines thanks to an easy yet effective one-step all-in-one product. Like all Nuori products, it contains no synthetic preservatives, stabilisers and other additives used to prolong shelf life.

The outer bottle and cap, both rPET, were left uncoloured and visibly recycled, with branding applied in two-colour silk-screen. The inner bottle, adapter and dispenser were colour injected for a harmonious match with the sea green of the outer. "The result is a sustainable packaging solution that encapsulates Scandinavian minimalism, endowed with the airless protection required to ensure the efficacy and freshness of Nuori's simple, super-charged skincare formula," underlined Quadpack in a statement.

The inner bottle and metal-free pump – the parts in contact with the bulk – are made of PP for product compatibility.

Nuori's The One is entirely made in Europe. It is blended in Denmark, its packaging is manufactured and decorated at Quadpack's production facilities in Kierspe, Germany. It is sold online, on Nuori's e-boutique (nuori.com) and in selected stores across the word.

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